An institute of higher education can gain long term Competitive Sustainable Advantage based on three factors:
- High quality Student intake
- Strong Corporate interaction
- Sound Academic Input
A strong media and communication channel is necessary to manage the first two, and the importance of this channel cannot be ruled out in the third factor either, because in an institution knowledge essentially breaks the four walls of the classroom, for a more holistic education.
We ensure that IDC is seen and heard at the right places, at the right time so that various stakeholders - students, faculty, applicants, corporate and alumni can achieve maximum leverage from the IDC brand. We manage the website, look after all the communications and publications - internal & external and also serve as the official spokesperson of the institute.
Some of the activities undertaken by us are:
- All publications that come out of IDC, including the Prospectus and Admissions Brochure and the Student Resources Guide.
- Intensive relationship-building with personalities from the media domain.
- Comprehensive coverage and reportage of activities happening at campus.
- Updating and streamlining the IDC website.